Independent Film Distribution
Rushing Your Film to Market Right Now Is a Huge Mistake
Everyone needs content now but rushing your film will only help you get lost in the shuffle.
Please, please, please don’t try to rush the completion and sale of your film because of the pandemic spreading across the globe. It’s easy to get caught up in the rush of the moment and think now is the best time to get your unfinished movie into the market so people can buy it. But let me tell you — that’s a huge mistake. Here’s why.
Your Film Won’t Release for 4–5 Months Anyway
The supply chain for independent films is 4–5 months from the time of the sale. Even if you rushed to complete your film and pitched it, the distributor that buys it will need two months to receive the film and pass it through quality control.
Most platforms like cable, iTunes, or Amazon require films to be pitched to them three months before the release so that they can ensure everything with the release goes smoothly. After all, if the film doesn’t play or has artifacts, it looks bad on iTunes, not the filmmaker.
