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Why You Need To Automate Your Writer Platform Today

Ty Leisher
3 min readJul 9, 2018

You’re a busy writer or director. You’re not a marketer, so why waste your time growing your social media?

A good social media network is like insurance, you need to plan for it before you need it. Your author platform is a key part of your marketing strategy.

A mailing list with 10,000 subscribers is worth a ton more than one with 500 subscribers when you can convert 10% to buy your movie or book. Think about it, 10% of 10,000 is 1,000. At $10 each, you’re making $10,000 from your author platform. 10% of 500 subscribers is only 50, so you’re making $500.

See the difference?

I’ve already talked in the past about how time travel can make you a more productive writer. But that only worked on emails.

Today I want to tell you about a fantastic service I recently discovered called CoSchedule.

CoSchedule allows you to automate your Twitter, Facebook, Instagram, Blog, and other social media platforms to reuse your old content on a smart scheduling basis. It directly integrates into WordPress and mailing lists to ensure that your author platform is a cohesive collection of things that make your writer brand.

CoSchedule integrates directly with your website and blog. When you create a new post, you’re able to…

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Ty Leisher
Ty Leisher

Written by Ty Leisher

Not a serial killer despite my search history. Screenwriter & Filmmaker | Sundance Semi-Finalist | Buy Me A Coffee

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